Recycling Partnership for Smelling Strips

We are proud to announce our collaboration with the French company Green Touch to recycle our smelling strips.

As part of this initiative, dedicated collection points have been installed across our facilities to gather used perfume blotters. These are then collected and processed through a unique and innovative recycling system that gives them a second life — both at major French paper mills and at artisanal workshops in Grasse.

The entire process is carefully monitored, allowing us to track and measure the positive impact of this collaboration.

With this step, we join other key players in the fragrance industry and continue moving forward in our transformation journey.