Interview to Silvia Ravetllat in La Vanguardia

22 May 2015

La Vanguardia has published and interview to our general director Silvia Ravetllat, explaining everything about olfactory marketing.

She makes special remark on how to find the correct fragrance for each client. This fragrance will be used to position the company or the product according to the market and the values they try to transmit.