Carlos Serrano has joined Ravetllat Aromatics as our new Fragrance Creative Manager

01 October 2025

With more than 20 years of industry experience, Carlos has honored his craft in global fragrance hubs such as Guangzhou and Istanbul, places he feels deeply connected to.

“I’m thrilled to join Ravetllat during this moment of transformation, and I look forward to collaborating with the creative team to shape inspiring solutions,” shares Carlos.

His appointment reflects Ravetllat’s commitment to nurturing talent and driving growth into new categories as part of our ambitious strategic plan. We are confident that his expertise and vision will bring great value.

We are embarking on a bold new journey with a powered team and exciting new additions ahead.